Many solicitors would like more publicity to advice about their law firm marketing but feel the greatest this can be done is by revealing information about clients involved in much talked about cases. law firm marketing brisbane
As most solicitors don’t work on big cases very often, this is difficult. Even if you are lucky enough routinely high profile case, the chances are that the client won’t consent to publicity so your opportunities are reduced even further.
Thankfully, it is irrelevant because there is also another ways to market your law firm using news material.
The first thing to do is understand the enormous potential every solicitor has for placing news anecdotes. Newspapers are interested in anything that will affect the lives of their target audience.
The law does that every holiday. What’s more, the law is especially newsworthy because it is usually changing, whether through new legislation, court rulings or EU directives.
Solicitors can get regular publicity by tracking the changes in their particular field and then commenting on them towards the press. Local papers are always fantastic way to get involved with big national experiences.
They often go up by getting local shop to comment on the national event involved. You may be pleasantly surprised at how your evening paper will expect to cover stories featuring you explaining prospective impact of new legislation.
It could be something that is bad for businesses, great for pensioners, helpful to home owners, damaging to employees; anything in which beneficial or detrimental to any particular group.
As long mainly affects people sustenance or bad, will be news and is likely to get media areas.
Try to use a little imagination and write about a new changes will affect ordinary people instead of how they will affect solicitors and law firms.